Hello! I’m Dana, a UX designer and researcher.

I help teams deeply understand their users and products so together we can deliver innovative experiences that reliably solve problems.

Recent Work

A tractor drives through row crops.
Experience Design

Transforming Digital Banking for America's Farmers

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An Abercrombie and Fitch storefront.
Design Maturity & Operations

Assessing Design Maturity for A&F's In-House Design Team

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A hand holds a mobile phone displaying the Leafly website on the screen.
USABILITY TESTING

Designing a User-Friendly Online Cannabis Marketplace

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A woman holds shopping bags over her shoulder.
USER RESEARCH

Making Fashion Accessible to People Who Are Blind

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Multiple people in an art museum looking at art.
INFORMATION ARCHITECTURE

Redesigning a Major Modern Art Museum's Website

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Digital mockup of a snake plant in a smart pot prototype.
PROTOTYPING & DESIGN

Simplifying Plant Care for New and Experienced Users

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